THE NEXT GENERATION OF RETAIL - RENOVATION OF JOHN LEWIS

The project aims to transform the existing John Lewis department store into an interactive retail space for the new era. By altering the traditional store layout, the initiative introduces aesthetically pleasing, rhythmically-arranged venues with innovative interactive features, creating an immersive and memorable shopping experience. This integration unifies the entirety of Oxford Street, offering shoppers the unique opportunity to mix and match brands without restrictions. All items are now digitally accessible within one building, eliminating the need to traverse from one end of the street to the other. The innovative use of space promotes collaboration between retailers and customers, recasting shopping as a lifestyle event. This enhances customer engagement, boosts brand recognition and customer loyalty, and establishes a new standard for department stores.