ENTANGLED ROOTS

Named as part of the structures displayed in the concept store for Serapis, 'Entangled Roots' is the name chosen to demonstrate the design idea together with the brand roots of the material. Serapis brand originated from Greece and is a hybrid art, design and fashion collective which creates work inspired by the aura of the oceans. The project was created based on the physical location at 67 New Bond St, London W1S 1RR. Using paper (hard) and still (soft) the combination of those two materials made it possible the creation of this unique design. The idea of entanglement, open space and recycling materials are the definition of this concept store: with an outside look of merging the two floors of the store and a long and open space for the space. Creates the possibility of different displays and presentation of new collections in the same location.