FLUIDITY IN MOTION: CREATING A SERIES OF SOFT AND HARD EXPERIENCES USING LIGHTS AND SHADOWS FOR AN IMMERSIVE RETAIL JOURNEY

Embarking on an immersive journey of fluidity in motion, the project aims to curate a series of dynamic and immersive experiences, seamlessly blending softness and hardness within an unique retail setting. Drawing inspiration from Serapis’s fluid approach to art, fashion, and shipping, Fluidity in Motion blurs boundaries and engage with the senses. At the heart of this retail store lies a collection of meticulously engineered red and white hanging panels, that evoke a sense of movement and fluidity. The red panels generate a water-like shadows that transform the ground beneath and defines the circulation within the space. This deliberate play of light and darkness creates a dramatic atmosphere that is at captivating and immersive. The white panels serve as the spotlight for the clothing collection. These panels are strategically positioned to accentuate the garments’ details and textures giving each piece its moment to shine. Fluidity in Motion aims to create a dynamic and performative experience in which customers become both spectators and participants in an artistic journey, where fashion and design intertwine seamlessly.