DIMENSIONS OF PLEASURE
by hicham abari
Dimensions of Pleasure revolutionise traditional shopping by creating a pleasure-centred retail environment combining physical benefits and digital convenience. The proposal critiques the ongoing demolition and redevelopment of 334-348 Oxford Street which ignores the site and high streets heritage by converting retail space into offices. Dimensions of Pleasure aims to preserve and transform the existing building to prioritise well-being and active shopper engagement. The catalysts for this transformation lie in a carefully selected Oxford Street urban elements that capture a natural essence. These Kit of Parts are further explored and developed to amplify their pleasurable effects. Featuring a seamless terrain slab that encourages leisurely strolls, a porous roof allowing natural light and trees to infuse the space and a tree-inspired columns that curate the path towards a captivating and immersive experience for shoppers. Together, these elements foster a pleasurable experience derived from the harmonious interaction of nature, movement, and exhibition a combination intimately linked to the renowned high street.
