WEHIVE LIVING

Subscription and pay-as-you-go businesses are undermining an idea that has been entrenched in our collective psyche since the foundation of capitalism: that you have to own something to use it and enjoy it. As noted in a report by The Economist, “80% of customers are demanding new consumption models including subscribing, sharing and leasing – anything except buying a product outright.” WeHIVE proposes a subscription living lifestyle in modular prefabricated timber co-living spaces on the roof of London’s derelict buildings.