THE SERAPIS CANYON
by Melissa Dinc
The SERAPIS canyon project is a bespoke avant- garde concept store located in 68 New Bond street. The project is heavily influenced by the client's (SERAPIS) ethos and values. The programme will curate an exhibition through a narrative of the brand's archives and newest collections. The users of the space will take themselves upon a journey with curiosity and excitement; almost forgetting the reality of being inside a store.