THE FLAGSHIP STORE AND HIDDEN LOUNGE

by Pui Lam Chang

Name

Pui Lam Chang

Course

BA Interior Architecture

The proposal is for a flagship store for the Beijing fashion brand ‘SMFK’ located in a historic ‘Tong Lau’ or shophouse, in the city centre of Hong Kong. The design concept is for an historic exterior and modern interior, with a secret lounge bar on the top floor. The interior design of the shop interior includes both virtual and physical fitting rooms. While ‘invited’ customers have a chance to rest and enjoy a drink in the secret lounge bar, its entrance disguised as a vending machine. The secretive nature of the lounge bar includes separating the bartender and customers with a small strip of opening to allow the bartender to pass the drink while not being seen, which enhances the mysterious and private mood.